Party-Planner, The operating system for corporate celebration

The problem

Every team party in India is a one-person nightmare.

Whoever organises, team manager, HR Business Partner, executive assistant, fun-committee volunteer, carries the entire load alone.

Decision fatigue

"I have to decide everything myself", venue, menu, timing, transport, activity, photographer, return cab.

Venue repetition

"Bored of going to the same place", no memory of what was tried, what worked, what to try next.

Polling overhead

Manual WhatsApp polls. Manual tally. Half the team doesn't reply. Tracking who's in, who's out, who's bringing a plus-one, all by hand.

Dietary diversity per team

Veg, non-veg, Jain, vegan, alcohol, non-alcohol, all in one event. Most venues can't satisfy more than two of these well.

Activity-preference splits

Some want dancing. Some want bowling. Some want a quiet dinner. Some want adventure. Pleasing all of them at once is a constraint-solving problem, done manually.

Time, not money

At Multinational Corporation (MNC) scale, budget is not the constraint, corporate cards exist, reimbursement is one form away. The constraint is the organiser's time and decision-load.

Pain points validated through direct user research (n=1, MNC employee, May 2026). Project Rule 3 requires ≥5 interviews before any major feature decision. 4 more inputs pending across Indian Information Technology services, funded startups, and small startups.

Why now

Five forces converging at once.

+1.26L

New tech jobs added in FY25

India tech workforce now 58 Lakh. Buyer pool grows every quarter.

NASSCOM Strategic Review 2025

+44%

Live events sector growth, 2025

Crossed ₹10,000 Cr for the first time in 2024. Now ~₹14,400 Cr.

FICCI-EY M&E Reports 2025 + 2026

RTO

Return-to-office is back

In-person engagement budgets re-funded across Indian tech after three pandemic-lite years.

Hypothesis, to validate via interviews

UPI

Payment friction is dead

Unified Payments Interface + corporate cards mean self-serve checkout works for sub-₹2 Lakh team events, no procurement wall.

NPCI 2024 data

₹1.16 Cr

Total funding into the entire category

Eight Indian incumbents combined. No funded tech-first player exists. The category window is wide open.

Tracxn, market-analysis.md

The wedge

Role-agnostic. Load-driven.

We don't sell to a job title. We sell to whoever carries the load today, regardless of who they are.

Could be a team manager at a large product company, a Human Resources Business Partner at a 200-person startup, an executive assistant at a Multinational Corporation, or a fun-committee volunteer at a 50-person company.

Same pain. Same product. Same fix.

👤

Team manager

Engineering / product / sales lead at any tech co.

💼

HR Business Partner

Owns people-engagement budgets at scale-ups.

📋

Executive Assistant

Books offsites for leadership + their teams.

🎉

Fun-committee volunteer

Self-elected, runs the team's social calendar.

Common denominator

At a tech company in India, with a corporate card or discretionary budget, currently shouldering the planning load alone.

Total Addressable Market

Built per-employee. Multiplied up.

No top-down "market is huge" hand-wave. Average spend × verified employee count = defensible floor.

Verified

5.8 Cr

India tech employees

NASSCOM SR 2025

User input

₹4,000

Avg spend / employee / yr

4 events × ₹1,000 (floor input)

Wedge GMV

₹23,200

Crore / year (Pan-India)

Derived

Platform revenue at different take-rates

8% (low)

₹1,856 Cr

12% (mid)

₹2,784 Cr

15% (high)

₹3,480 Cr

5% capture in 5 years

₹1,160 Cr GMV

~₹140 Cr revenue at 12% take-rate

→ ₹1,000 Cr+ valuation range

1% capture in 5 years

₹232 Cr GMV

~₹28 Cr revenue at 12% take-rate

→ Solid Series B business

Why this is the floor, not the median

• MNC team-event spend referenced at ₹1,500-1,800 / head sober plan (n=1), well above our ₹1,000 floor.
• Excludes alcohol-tier events, annual offsites (₹5,000-15,000 / head), and company-wide events.
• Realistic mid-tier scenario: ₹12,000-20,000 / employee / year → TAM range ₹70,000-1,16,000 Crore GMV. Shown as upside, not headline, until 4 more segment data points are collected.

Competitive landscape

8 incumbents. Zero self-serve products.

Every player in the Indian corporate-events category is an agency with a marketing website. Not one has built a real product.

Universal gaps across all 8 incumbents

✗ 0 of 8 publish prices
✗ 0 of 8 have self-serve checkout
✗ 0 of 8 have an employee mobile app
✗ 0 of 8 offer a recurring engagement calendar (except ExtraMile, partial)
✗ 0 of 8 have Human Resources Information System (HRIS) integration (except ExtraMile, claimed)
✗ 0 of 8 have transparent per-person bundle pricing
✗ 0 of 8 have a poll / RSVP / dietary tool
✗ 0 of 8 surface post-event engagement analytics to HR

What Party-Planner does instead

✓ Transparent per-person ₹ pricing on every bundle
✓ Self-serve checkout, venue + transport + activity + catering
✓ Employee mobile app for RSVP, dietary, agenda, post-event NPS
✓ Recurring monthly cadence with auto-curation
✓ Goods and Services Tax (GST) compliant invoicing built in
✓ Constraint-aware recommendations (dietary, activity, mobility)
✓ HRIS-native employee directory + comms
✓ Pre-audited supply, trust-by-default

Sample of incumbents mapped: SOS Party, Trebound, Showmaker, Enout, Prolite, OYO B2B, Webring One, ExtraMile. Full 10-incumbent gap analysis available on request.

Phased roadmap

Wedge first. Expand sideways. Then up.

Phase 0 · Now

Validation

Prove an organiser will pay for a self-serve recurring event in one city.

• ≥5 organiser interviews (Project Rule 3)
• 10 pre-vetted venues in Noida
• 3 caterers + 2 activity partners
• Manual fulfillment (Wizard of Oz)
• Target: 5 paying companies
• Target: 20 events delivered

Phase 1 · MVP

Wedge product

Self-serve booking for organisers in Noida tech.

• Self-serve discovery + transparent ₹/person pricing
• Bundle checkout (venue + transport + activity + catering)
• Approval workflow (organiser → finance)
• In-app + email RSVP + dietary collection
• GST-compliant invoicing
• Post-event Net Promoter Score (NPS) survey

Phase 2

Recurring engine

Subscription cadence + employee app + HRIS-native.

• Engagement-calendar mode (monthly auto-suggested)
• Employee mobile app (RSVP, dietary, agenda, photo wall)
• Cross-event analytics for organisers
• HRIS integrations (Keka, Darwinbox, Zoho People)
• Expand to Gurgaon + Delhi (rest of NCR)
• Reimbursement automation

Phase 3

Enterprise

500+ people events, multi-location offsites, enterprise procurement.

• Single Sign-On (SSO) + Service Level Agreements (SLAs)
• Outbound destinations: Goa, Coorg, SEA
• White-label engagement portal for large MNCs
• Multi-city, multi-team coordination

Phase 4

Marketplace at scale

Open supplier portal + dynamic pricing + predictive engagement.

• Vendors self-onboard via supplier portal
• Dynamic pricing, real-time inventory
• Predictive engagement (which event for which team, from data)

The full document

PRD v0.1, every claim sourced.

17 sections, 15 verified primary sources, 5 user-research inputs, 6 retracted claims documented openly. Tags throughout: [fact] [hypothesis] [to-validate].

§1 · Problem · §2 · Vision ▼

Indian companies from 30-person startups to 5,000-person MNCs run recurring parties at quarterly to monthly cadence. Today every booking is fragmented across WhatsApp polls, email chains with 5+ vendors, manual finance approvals, and sales-led agency quotes.

Vision: The operating system for corporate celebration, a self-serve, transparent, recurring-first platform.

§3 · Why Now · §3.5 · TAM ▼

5 verified market drivers. TAM built per-employee: 5.8 Cr India tech employees × ₹4,000/employee/year = ₹23,200 Crore Pan-India GMV (floor). Platform revenue at 12% take-rate = ~₹2,784 Crore.

§4 · Target Users · §5 · Jobs To Be Done ▼

Wedge buyer: whoever organises corporate team events at an Indian tech company and carries the load. Role-agnostic. Six validated pain points (n=1, founder self reflection, May 2026).

§6-9 · Principles · Scope · Roadmap · User Journeys ▼

7 product principles, in/out scope, 5 phases (Validation → MVP → Recurring → Enterprise → Marketplace), 4 detailed user journeys for the MVP.

§10-13 · Metrics · Pricing · Build/Buy/Partner · Risks ▼

North-star: Monthly Repeating Events Hosted. Pricing: 12-18% take-rate (hypothesis). 9 capability decisions across build/buy/partner. 5 top risks with mitigations.

§17 · Sources Appendix ▼

15 verified primary sources with URL + date + confidence rating. 5 user-research inputs (n=1, pending Project Rule 3). 6 retracted claims documented openly, full transparency on what was assumed vs verified.

Full PRD (17 sections, 15 verified sources, 6 retracted claims documented) available on request.

The ask

We're looking for early believers.

Pre-seed round. India-first, B2B-only, single-city wedge. Noida launch within 90 days of close.

Use of funds

Validation → MVP

Build wedge product, sign 5 paying pilot companies, hit 20 events in 6 months.

Looking for

Operator angels

B2B SaaS / marketplace background, India tech distribution insight.

Founding

Saurav · Frontend / Product

Co-founders sought: full-stack engineer + supply-side operator.

Talk to us →

Phone and WhatsApp: +91 7417795407

The operating system for corporate celebration.